Plain-English guides to AI search
Everything you need to understand how AI engines find, mention, and recommend businesses — and what you can do about it.
How to Measure Brand Sentiment in AI Answers
Most business owners obsess over whether AI mentions them at all. But how the AI describes you matters just as much. This guide breaks down how to measure AI sentiment across ChatGPT, Perplexity, and Gemini, what drives positive or negative framing, and what to do when the signal is bad.
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AI Share of Voice for Local Businesses: How to Measure If You Show Up in ChatGPT, Perplexity, and Gemini
If someone asks ChatGPT for a dentist, med spa, or coffee shop in your city, does your business come up? Here is how to measure your AI share of voice, why it matters, and how to track it consistently without spending hours every week.
How to Evaluate and Select an AI Visibility Platform for Your Business
A practical guide for business owners, marketers, and agency teams on what separates real AI visibility tools from the noise — and how to pick the one that will actually move the needle for your business.
What Is GEO in Plain English?
GEO means making your business easier for AI tools to find, understand, and recommend when people ask for help.
How AI Chooses Which Businesses to Recommend
AI tools look for clear information, useful answers, trusted signals, and proof that your business is a real match for the customer's question.