Terms of Service

1. What We Do

Depending on your plan, the Service includes:

• Weekly scans that test how AI tools (ChatGPT, Gemini, Claude, Perplexity, Copilot, Grok, etc.) and search engines see and recommend your business.
• A running to-do list of recommended improvements — things like blog posts, FAQ content, service pages, structured data/schema markup, and robots.txt / llms.txt file content.
• On plans with the "Do It For Me" add-on, our team (with AI assistance) creates that content and, once you've approved it, publishes it directly to your website, CMS, Google Business Profile, or connected social accounts.

2. What We Don't Do

This is important, so we're stating it plainly: our work on your website is additive only.

• We add and edit content, metadata, and structured data. We do not change your website's architecture, code structure, theme, design, or layout.
• We do not install, remove, update, configure, or otherwise manage plugins, extensions, apps, or integrations on your site.
• We do not provide web hosting, domain registration/management, DNS, SSL, or server administration.
• We do not manage your broader brand identity, paid advertising, or media buying.

If your website goes down, breaks, loads incorrectly, or has any technical issue — including one that shows up around the same time we've published something — that is a matter for your web developer, IT provider, or hosting company. We are not responsible for the uptime, stability, security, or technical health of your website. Our access is limited to publishing content, and our systems do not touch the parts of your site that control whether it runs.

3. Content Approval — You Review Before We Publish

By default, everything works like this: we prepare the content and changes, you review them, and nothing goes live until you approve it. You can edit, reject, or request changes before anything is published. Once you approve something, you're confirming you've reviewed it and are comfortable with it going on your site.

You are responsible for reviewing and approving all content before publication — including checking that it's factually accurate for your business, doesn't overstate any claim, licensing, or certification, and is something you're comfortable representing your business.

Optional "Autopilot" mode. If your plan offers it, you can choose to let us publish approved categories of content (per §1) without reviewing each individual item first. This is entirely opt-in, off by default, and can be turned back on/off anytime from your account. If you turn it on, you're accepting that content will go live without a human — yours or ours — reviewing that specific piece first, and you take on the responsibility of monitoring what gets published and flagging anything you want changed or removed. We'll still act promptly and in good faith to fix or take down anything you flag.

4. Your Website Credentials and Access

To do this work, we may need access to your website/CMS, robots.txt/llms.txt files, structured-data settings, Google Business Profile, or specific social accounts.

• Any credentials or access tokens we collect are encrypted, both in transit and at rest, and stored using access-controlled infrastructure.
• We use that access only to publish the categories of content described in §1 — never to touch site structure, design, hosting, domain settings, payment systems, user data, or anything outside that scope.
• We never see or store your full payment card details — payments are handled entirely by our payment processor (Stripe).
• You can revoke our access at any time. Doing so may pause or end the "Do It For Me" part of the Service until access is restored.
• No storage method is 100% unbreakable, and we can't promise absolute security — but we take real, concrete steps (encryption, access controls, reputable infrastructure providers) to protect what you give us, and we'll notify you if a breach affecting your information ever occurs, as required by law.

5. No Guarantee of Results

AI visibility, search rankings, traffic, leads, and revenue depend on a lot of things outside our control — including decisions made by AI companies (OpenAI, Google, Anthropic, Microsoft, Perplexity, xAI, etc.), search engines, your competitors, and your own market. We do not guarantee any specific ranking, score, traffic, lead, or revenue outcome, and we do not guarantee that any AI tool will recommend or mention your business. Any timeline we mention (e.g., "results are typically seen after a few months") is a general expectation based on patterns we've seen, not a promise.

6. Your Responsibilities

You agree to:

• Give us accurate, current information about your business.
• Review and approve content in a timely way (Approval Mode) or monitor what's published (Autopilot Mode).
• Keep your own backups of your website and content — we are not a backup service.
• Make sure you actually have the right to use any logos, trademarks, testimonials, images, claims, licenses, or certifications you give us, and that they're accurate.
• Not use the Service for anything unlawful, deceptive, defamatory, or that infringes someone else's rights.
• Independently verify any factual, legal, health/medical, financial, or licensing claim before it's published — this is on you regardless of which mode you're in.

7. AI-Generated Content

Content we create is generated with the help of third-party AI systems. AI output can contain factual errors, outdated information, or statements that don't match your actual business practices, licensing, or legal obligations. You're responsible for catching that — by reviewing it before publication (default mode) or monitoring it after (Autopilot mode) — and this matters most if you're in a regulated field like healthcare, legal, or financial services, where an inaccurate published claim can create its own legal exposure for you, separate from anything with us.

8. Ownership of Content

You keep all rights to your existing trademarks, logos, business name, and anything you supply to us. Content we create specifically for you (blog posts, pages, schema, etc.) is yours to use on your own site and marketing channels, and ownership transfers to you once you're paid up for that billing period. We may use anonymized, aggregated data (e.g., "clients on this plan saw average score improvements of X") for our own marketing, and — unless you tell us not to — reference your business name as a customer example. The Service itself (our software, methodology, and process) stays ours.

9. Third-Party Platforms

We work with and through platforms we don't own or control — AI providers, Google Business Profile, social platforms, your CMS, and Stripe for payments. We're not responsible for the availability, accuracy, policies, or actions of any of these third parties, including if one of them suspends or restricts your account for reasons tied to their own policies. Your use of any third-party platform stays subject to that platform's own terms.

10. Fees and Payment

Fees are billed in advance, on a recurring basis, through Stripe. You authorize recurring charges until you cancel. You can cancel anytime from your account; cancellation takes effect at the end of your current billing period, with no extra penalty. Fees already charged are non-refundable except where required by law. We may change pricing with at least 30 days' notice — continuing to use the Service after that means you accept the new price.

11. Term, Suspension, and Termination

Either of us can end this at any time. If we terminate for non-payment or a violation of these Terms, we'll give notice where practical. When it ends: we stop running scans and creating new content; anything already published stays as-is — we have no ongoing obligation to maintain, update, or remove it after termination; and the sections that are meant to outlive termination (results disclaimers, liability limits, indemnification, confidentiality, etc.) still apply.

12. No Warranties

The Service is provided "as is" and "as available," without warranties of any kind, express or implied — including any implied warranty of merchantability, fitness for a particular purpose, or non-infringement. We don't promise the Service will be uninterrupted, error-free, or secure, or that any AI tool will ever recommend your business.

13. Limitation of Liability

To the fullest extent the law allows:

• We are not liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, revenue, goodwill, or data, arising from the Service — even if we've been told those losses were possible.
• Our total liability for any claim related to the Service or these Terms is capped at the total fees you paid us in the 12 months before the event giving rise to the claim.
• Nothing here is meant to limit liability further than the law allows — this cap doesn't apply to our own gross negligence, willful misconduct, or fraud to the extent the law says it can't, but is limited to the maximum extent it can.

14. You Indemnify Us / We Indemnify You

You'll cover us for any third-party claim arising from: inaccurate or unlawful information or materials you gave us; your use of the Service in violation of these Terms or the law; content published under Autopilot Mode (except where caused by our own gross negligence or willful misconduct); or your breach of §6.

We'll cover you for a third-party claim that content we originally created (not based on inaccurate info you gave us, and not modified afterward) infringes that party's U.S. intellectual property rights — subject to the liability cap in §13 and as long as you promptly tell us about the claim and cooperate.

15. Confidentiality

If either of us shares confidential business information with the other, it's used only to carry out this agreement and protected with reasonable care — the same care each of us uses for our own sensitive information.

16. Privacy

How we collect and use your personal information is covered in our separate Privacy Policy, which is part of this agreement by reference.

17. Governing Law and Disputes

These Terms are governed by the laws of the State of Texas. Any dispute will first be handled by good-faith discussion between us; if that doesn't resolve it, disputes will be resolved through binding arbitration administered by the American Arbitration Association (AAA), seated in Collin County, Texas (except for claims eligible for small-claims court), and both sides waive the right to a jury trial or to bring a class action.

18. Force Majeure

Neither of us is responsible for delays or failures caused by things outside our reasonable control — natural disasters, internet or utility outages, war, labor disputes, government action, or a third-party AI provider or platform going down.

19. Changes to These Terms

We may update these Terms. We'll notify you by email or in-app notice at least 14 days before material changes take effect. Continuing to use the Service after that means you accept the changes.

20. General

You can't transfer these Terms to someone else without our consent; we can transfer them as part of a merger, acquisition, or sale of the business. If any part of these Terms is found unenforceable, the rest still stands. Not enforcing a provision one time doesn't waive it for next time. These Terms, plus our Privacy Policy and whatever plan details you saw at signup, are the whole agreement between us.

21. Contact

Questions about these Terms: hello@optimizemygeo.com
IC Labs, d/b/a Optimize My GEO / OMG — 623 Bandera St, McKinney, TX 75072.

Location data

City, region and country suggestions use data from GeoNames, licensed under CC BY 4.0, and US population estimates from the US Census Bureau.